Greenville Winter Invitational
The Greenville Winter Invitational was a Division 1 Men's Basketball exhibition game held at Bon Secours Wellness Arena on December 21, 2025. I had the opportunity to design the logo and visual identity for the brand.
The logo centers on a bold, shield like tournament mark that balances energetic motion with winter-inspired restraint, allowing it to read clearly at a multiple distances and in small digital formats. Color and typography choices were selected to complement arena's branding while also maintaining a distinct event voice.
Deliverables included primary, secondary, and tertiary logos. Social media graphics and digital arena motion graphics were also created, ensuring consistent presence from promotion to game day. The identity strengthened event recognition and provided organizers with flexible assets that didn't overshadow the team branding.
This event was broadcasted nationwide on ESPN and viewed by +15,000 in person spectators.
Photography Credits: @CLEMSONMBB