Step and Repeats
Designed large-scale branded step-and-repeat installations for major live events including Chris Stapleton, Stars on Ice, and Luke Bryan. These fan-facing environmental graphics were created to enhance event engagement, provide memorable photo opportunities, and extend the visual identity of each event beyond the arena floor through interactive, shareable experiences.
Marketing Graphics
Developed a wide range of promotional graphics supporting arena communications, event marketing, and audience engagement initiatives. This work included recurring informational templates such as “Know Before You Go,” seasonal campaigns, event promotions, commemorative holiday graphics, and digital voting campaigns, all designed to maintain brand consistency while effectively communicating timely information to diverse audiences.
Digital Graphics
Created digital display content for in-arena screens and concourse signage to elevate the guest experience and strengthen sponsor visibility. Projects included redesigning branded promotional assets for Mountain Dew and developing motion-based welcome graphics for arena concourse displays, balancing visual impact, readability, and adaptability across large-format digital environments.
Print Design
Designed professional print advertising materials for external publication, including a full-page advertisement featured in the August 2025 issue of Pollstar magazine. This work required translating arena branding into a polished print format while ensuring strong visual hierarchy, clear messaging, and alignment with industry publication standards.
Environmental Design
Designed a large-scale illustrated mural for the arena’s NCAA Men’s March Madness 2026 Fan Zone, serving as a central visual attraction for Rounds 1 and 2 festivities. Created in Illustrator and produced at approximately 12x12 feet, the mural transformed the physical event space while celebrating the energy and excitement of one of college basketball’s premier events.
